Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
BILLIE EILISH – HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D)Only In Theatres, Dolby Cinema, RealD 3D and Premium Large Formats May 8, 2026
Paramount Pictures Presents Billie Eilish Hit Me Hard and Soft The Tour Live in 3D.
A Lightstorm Earth / Darkroom Records / Interscope Films Production
“BILLIE EILISH HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D)”
Directed by:
James Cameron and Billie Eilish
Cast:
Billie Eilish
Synopsis:
Captured during her sold-out world tour, BILLIE EILISH – HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D) brings an innovative new concert experience to the big screen from one of the most celebrated and successful artists of her generation. Presented in immersive 3D, the film is directed by Academy Award® winners James Cameron and Billie Eilish, in-theatres May 8, 2026.