Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
Yng Lvcas, who has broken worldwide records on the charts with his hit
“La Bebé – Remix”, is among the nominees at the fourth edition of the only ceremony that exclusively celebrates the superstars of the movement that was born in Puerto Rico and revolutionized the rest of the world, Tu Música Urbano Awards.
This long-awaited installment will be broadcast live on Telemundo and YouTube on Thursday, June 15, from “La Casa del Reggaetón,” the José Miguel Agrelot Coliseum of Puerto Rico in San Juan, Puerto Rico.
Yng Lvcas, quien ha roto récords en las listas de popularidad a nivel mundial con su éxito “La Bebé – Remix”, se encuentra dentro de los nominados para la cuarta edición de la única ceremonia que celebra exclusivamente a las superestrellas del movimiento que nació en Puerto Rico y revolucionó al resto del mundo, Premios Tu Música Urbano.
Esta esperada entrega se transmitirá en vivo a través de Telemundo y YouTube el jueves, 15 de junio, desde “La Casa del Reggaetón”, el Coliseo de Puerto Rico José Miguel Agrelot en San Juan, Puerto Rico.