VIRGIN MUSIC LABEL AND ARTIST SERVICES CHILE WELCOMES LIRICISTAS

About Me

Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion. Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.

Liricistas is one of the most important rap groups in Chile and one of the greatest examples of national Hip Hop. With more than a decade of experience, several albums under their belt and national awards, Liricistas join Virgin Music Chile to expand their career nationally and internationally.

The group formed by: Pedro Cruelles, Benjamin Carvajal and Francisco Ávila “DJ Sta” will be preparing their new releases, collaborations, and international trips for this new stage of their career. They will work to maximize their position together with Virgin Music Chile.

On this topic Pedro Cruelles comments: “For the group it means growth in our career and great happiness for the next objectives. In this case we prefer to talk about objectives, which are mainly to take advantage of Virgin’s support to record a lot of music and focus on the future.”

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