WITH “PREGÚNTALE A TU PAPÁ POR MÍ”
Vico C, one of the most influential Latin artists in music, premieres a powerful new single “Pregúntale A Tu Papá Por Mí”. The track marks the prominent artist’s return to the recording scene and to his Latin rap roots. Just a month after announcing his signing with Nain Music, division of Rimas Entertainment, Vico C releases his first song under the label, a Hip Hop where he reflects on the current situation of the urban genre. Among the most outstanding lines of the song, the artist highlights his career and his durability in the industry: “Cuidao, que hace tiempo no he sonau’, porque soy oso que inverna, no toro cansau’, ya estoy fuera de la Cueva, tan toítos olfateau’, temporada de caza pa’ to el que se la buscau'”.
“14 years of silence in my music career, equals 14 years of growth in the career of life. My God, who knows all things, to my understanding allowed my hands to be tied until my heart was put in a condition to endure the struggle that is coming my way, by creating an album like the one on the way, as the man I am today, with the words that are needed today. Words that give light to the young women of this generation to become aware of themselves as women, instead of seeing themselves as objects of pleasure and dishonor. Words that teach the men of today that there is much more he can give to the world by obeying a living God than he can offer as a man of dying spirit. This is not a moment where I say ‘in spite of everything I got up again’ but one where I say ‘in spite of everything I keep walking’. And as I said, the road was 14 years of growth that are projected today in the form of music … my music.” – Vico C
The music video serves as a visual representation of the tonal shifts and powerful melodies delivered by Vico C. With multiple set changes, the rapper dresses in “vintage” or periodic styles from the golden years of Latin rap cementing his resistance to the passing trends that dominate today’s music industry. The color palette consists of blues, whites, greens and soft shades of purple with Vico C being the contrast of these colors in the main shot of each scene.
In an era of short, easily digestible songs, the artist brings a requiem to contemporary sounds while spreading his cool, eclectic and distinctive sound. With nearly four decades of career, Vico C proves that you don’t have to separate yourself from your sonic origins to stay relevant and that you can innovate without, in his own words, “becoming a puppet in the game.”
Currently, Vico C is gearing up for the release of his new studio album, completely produced and written by himself, this May where he will prove that his bars and music continue to influence the genre he pioneered. While he is putting the finishing touches on the album, “Pregúntale A Tu Papá Por Mí” is the perfect opener of what is to come.
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