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Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion. Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.

Spanish urban artist, Saiko, breaks records with his latest single, “Supernova”

With millions of accumulated plays on digital platforms, Saiko is positioned at number one on the sales charts in Spain for the second consecutive week. The single “Supernova” has surpassed 17 million streams on Spotify® and has over 4.5 million views on YouTube®. In addition, the official music video for the single has already reached the top of the charts in music trends on YouTube. Click HERE to listen.

“Supernova” is the next step that began with the 2022 single “Polaris,” which earned Saiko a platinum record. The official music video for “Supernova” was directed by renowned Ukrainian director Oleg Brovchenko, who managed to capture the essence of the song.

Saiko has become one of the leaders of the new wave of urban music in Spain, characterized by his great versatility and unique sound. Since the launch of his solo career in 2020, Saiko has not stopped releasing music, becoming a reference of the genre in Spain. The urban exponent has collaborated with great artists including JC Reyes, Quevedo, Lola Indigo, Alejo, among others.

The artist recently wrapped up his “Polaris Tour,” which included 29 dates throughout Spain, many of them sold out. Additionally, Saiko will kick off the “Supernova Tour” this summer performing at various festivals in Spain, such as Puro Latino, Reggaeton Beach Festival, and Arenal Sound.

With “Supernova,” Saiko once again demonstrates that he is one of the leaders of the new wave of urban artists and is ready to take the next step in his international career.

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Click HERE to listen to “Supernova”
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About Saiko: Thanks to his versatility and unique sound, the 20 year old singer-songwriter and producer, SAIKO, has made a name for himself as one of the rising stars of the urban genre hailing from Spain. He started making music and rapping at 14 years old. He was part of the duo, Wido y Saiko, with his brother until 2019.  He continued working on his music perfecting his own style and sound and in 2020 he launched his solo career surprising everyone with his vision and sound. That same year he started working with his manager, Oro, who he has made a great team with. In 2021 he captured the public’s attention with the singles “Confía,” “Humedad” and “Guaraná.”  Today, thanks to the connection he has made through his music, Saiko, has thousands of fans who support him. The young artist has collaborated with important artists such as JC Reyes, Quevedo, Lola Indigo and Alejo. His musical influences come from trap and reggaeton. He is currently on his “Polaris” tour in Spain. His most recent single is “Sikora.”
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