Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
Samantha Sánchez continues to shine as one of the most vibrant and talented young artists on the scene, enchanting fans around the world with her magnetic confidence and impressive authenticity. Today the multi-faceted singer, songwriter, and performer returns with her latest hit “Bad Kiss,” an irresistibly fun story that anyone can relate to. It is released by Rebeleon Entertainment y Virgin Music US Latin.
With this high energy, rock-fueled track, Sánchez gets personal, taking fans back to her school days to relive the thrill of having a crush. Wildly infectious, lighthearted, and playful, “Bad Kiss” taps into both the anticipation and overwhelming excitement we experience as we await our first kiss and speaks not only to the euphoria of finally getting it, but also the devastating disappointment that can follow when a kiss turns out to not be as wonderful as we hoped it would.
Sánchez explains, “I was the typical girl who had a crush, and it was hard for me to admit, so I preferred to run into him at parties or with friends. The fact is that I kissed my crush, and it wasn’t a great kiss…and he was no longer my crush; but it’s best to give that first kiss to a person you’re in love with, and it’s GREAT! Likewise, if it’s a bad kiss they will forget you.”
In January, Sánchez was named as one of 22 remarkable artists selected by Budweiser to participate in their newest Non-Fungible Token (NFT) Collection, Budweiser Royalty, which saw the iconic company partnering with emerging stars from all over the world to release their first-ever NFTS, thereby giving fans exclusive access to their favorite rising artists. Sánchez is also celebrating the success of her recent single “F&*k It!,” a song that has inspired and helped to empower countless fans around the world and that since its release in December has garnered more than 100K views and streams on digital streams.
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