Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
Rimas Publishing, the award-winning independent publisher, announced a partnership with Made in Memphis Entertainment (MIME), a full-service entertainment group that includes 4U Recording, Beatroot Music, Heavy Hitters Music, and MIME Publishing, in a significant step forward in fostering cross-cultural collaboration within the music industry.
The alliance between Rimas Publishing and MIME represents a milestone for both companies. For Rimas Publishing, it is their first strategic partnership with a full-service entertainment company in the general market, and for MIME, it is their inaugural collaboration with a Latin company. This agreement will enable collaboration on creative projects involving artists from both rosters.
“We are thrilled to embark on this visionary partnership with Made in Memphis Entertainment, ushering in a new era of creative expansion for our clients. Through the synergy of our unique talents and perspectives, our shared mission is to craft music of unparalleled quality, transcending boundaries and igniting a renaissance of intercultural innovation within the industry,” expressed Emilio Morales, Managing Director of Rimas Publishing. “We have already witnessed the extraordinary fruits of our partnership, which fuels our anticipation for the promising horizons ahead.”
“MIME’s mission is all about providing global reach for artists wherever they are, and this deal with Rimas Publishing moves us even closer to achieving that goal,” said Tony D. Alexander, President and Managing Director of MIME. “We’ve been impressed with all of Rimas Publishing’s work on behalf of their artists and are excited about what our roster can bring to the table to create incredible music that bridges countries and cultures.”
From left: Dirrty (Rimas Publishing songwriter), Yung Boi (Rimas Publishing artist), Fonso Montilla (Rimas Publishing A&R Rep.), Jesús Polanco (Rimas Publishing client success), Tony D. Alexander (MIME President and Managing Director), Cheo Legendary (Rimas Publishing producer), Fly Twilight Zone (Rimas Publishing producer), and David B. (Rimas Publishing producer). Photo credit: Preston Allan Films.
In their first joint project, Rimas Publishing and MIME organized a five-day songwriting camp from May 20-24 at MIME’s 4U Recording Memphis studio. Additionally, FL Studio, a renowned digital audio workstation (DAW), joined as a partner for the camp, providing products and support for participants. This intensive session provided a space for talents from both companies to collaborate, innovate, and create music that reflects the rich diversity of their respective cultures and experiences.
The artists from Rimas Publishing participating in the camp included Cheo Legendary, David B, and Fly Twilightzone, collectively known as Nostra, as well as Dirrty and Yung Boi. From MIME, the clients who participated are Alexander Buehler, Aleza, ATM Richbaby, Blokka, Canti, DJ Bangout, FCB Biggie, FCB CMoney, Koly P, Nico, Ninja Mane, Pooh Cash, Ramone, Real Red, Sleepy Knockz, T Head, T Perc, and Tp.
Yung Boi (Rimas Publishing artist) and ATM Richbaby (MIME artist).
Dirrty (Rimas Publishing songwriter).
Yung Boi, Tyler (MIME A&R) and Sleepy Knockz (MIME artist).
Photo credit: Preston Allan
This new collaboration is part of the strategic alliances that Rimas Publishing has been forging in its modernization process. Rimas Publishing is home to internationally acclaimed authors and producers such as Bad Bunny, Eladio Carrión, Corina Smith, Mora, Súbelo NEO, Caleb Calloway, Dirrty, YENSANJUAN, Lennex, and Lizzy Parra.
About Rimas Publishing Rimas Publishing is an award-winning independent music publisher based in Miami, Florida, and San Juan, Puerto Rico, and home to a stellar roster of internationally acclaimed authors and producers, including top names like Bad Bunny, Eladio Carrión, Corina Smith, Mora, Súbelo NEO, Caleb Calloway, YENSANJUAN, Lennex, and Lizzy Parra. With an impressive copyrights catalog, Rimas Publishing excels in securing global licensing deals for film, TV, advertisements, and other mediums. The company sets a remarkable standard in the music publishing industry by offering a comprehensive range of services, including catalog management, creative services, asset licensing, client relations and much more. Rimas Publishing has earned numerous industry accolades, including two consecutive Latin Billboard Publisher of the Year awards, GRAMMY and Latin GRAMMY recognitions, and over 40 honors from ASCAP and BMI. The company is comprised of three entities: RSM Publishing LLC (ASCAP), Risamar Publishing LLC (BMI), and Megasongs Publishing LLC (SESAC). For more information, visit www.RimasPublishing.com.
About Made in Memphis Entertainment Made in Memphis Entertainment (MIME) is a Black-owned full-service entertainment group with global reach, but with its heart in the hometown of modern American music. Founded in 2015 by original Stax Records songwriter/producer and Songwriters Hall of Fame inductee David Porter (CEO) and 20+ year business and legal veteran Tony D. Alexander (President and Managing Director), MIME is dedicated to re-establishing Memphis as a key music industry hub while expanding its influence around the world, all while developing and promoting diverse talent on both the creative and business sides of the industry.
MIME’s family of companies includes MIME Publishing, an independent music publishing company that handles Porter’s legendary post-Stax songwriting catalog and other copyrights of some of the most sought-after young producers in Hip-Hop and R&B; Heavy Hitters Music, a film, TV, and ad sync company with an all-female creative team and Emmy-winning music catalog; Beatroot Music, a leading artist empowerment with distribution company; and 4U Recording, a state-of the-art recording studio brand with locations in Memphis and Atlanta. For more information, visit mimecorp.com.