San Diego Comic-Con is about to get prehistoric with the Primitive War street giveaway SDCC.
🦕 As part of the Primitive War promotional campaign, fans can experience a thrilling street-level activation called “The Drop”, happening just outside the convention center.
Inspired by military-style supply drops, this guerrilla giveaway is designed to build buzz around the upcoming Primitive War panel and feature film. And yes — there’s exclusive merch involved.
🎁 What Is “The Drop”?
Street team members dressed in official Primitive War gear will be stationed near SDCC, carrying duffel bags filled with limited-edition Primitive War T-shirts. Fans who approach and say the secret code word: “VULTURE” will receive a shirt — while supplies last!
📍 Location:
Corner of J Street & 5th Avenue, San Diego
🗓️ Schedule:
- Wednesday, July 23 – 6:00 PM to 9:00 PM
- Thursday, July 24 – 8:00 AM to 5:30 PM
- Friday, July 25 – 8:00 AM to 12:00 PM
🎬 Why It Matters:
This activation offers fans a highly visual, interactive experience with the Primitive War universe — even outside the convention floor. There’s even buzz about surprise cast appearances, adding extra excitement to the drop zone.
Based on the sci-fi book series by Ethan Pettus, Primitive War follows a Vietnam War-era rescue team that stumbles into a valley filled with deadly dinosaurs. Directed by Luke Sparke and starring Ryan Kwanten, Jeremy Piven, Tricia Helfer, and Nick Wechsler, the film hits theaters August 21, 2025
