Last night, RichMusic’s first female signee, paopao, wowed audiences at SXSW during her performance at La Subcultura showcase.
Throughout her set, which included some of her most popular songs like “ascensor,” “pasto y espuma,” and “roce,” paopao’s message was clear: this is the time for women in the Latin urban scene. paopao was able to captivate the audience with her catchy lyrics that portray women in a much more empowered light, taking the lead and being unapologetic about it while expressing her femininity in her very own unique personal style, proving there’s not a “right” way for women to express who they are.
paopao shared the stage with a stellar lineup that also included Mexican trap artists Zizzy, Lil Benjas, and Adrian Be, Panama-born R&B artist Chicocurlyhead, singers Catalyna, Enyel C, and Toy Wapo, and an anticipated DJ set by Bresh.
“Last night was on another level. I can’t really put into words how I felt after performing at one of the most important music stages in the country and the world. I know it’s just the beginning of bigger things for my career. Also sharing the stage with a lineup of incredibly talented colleagues made the night much more special. I’m forever grateful for the experience,” paopao said.
Recently, paopao released the all-women EP “hembrismo,” led and executive produced by her, and featuring La Gabi, ARIA VEGA, Cami Da Baby, and Villano Antillano. Aligning with Women’s History Month, “hembrismo” highlights the next generation of Latin female talent in the industry by breaking boundaries, disrupting the Latin scene, and making women heard in a way not done before, in a modern ode to female empowerment.
South by Southwest, abbreviated as SXSW, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly. Taking place until March 20, the event has a myriad of parties, concerts, food events, panel discussions, and other activities and attractions for all, including a number of Latinx events including La Subcultura, brought to you by Que Ent.
ABOUT paopao:
Paola Nicole Marrero Rodríguez, known professionally as paopao, is a Puerto Rican Latin GRAMMY® winning singer-songwriter. Her musical style is predominantly described as a mix of Reggaetón and Alternative Pop. At the beginning of 2021, paopao signed her first record and publishing deal under RichMusic, releasing her debut single “pal sex” in September of 2021 to high acclaim. The track was produced by Top Latin music hitmaker and visionary Dímelo Flow, along with Symon Dice and Mizu, and co-written by paopao and Toy Wapo. In November, paopao released her second single, “ascensor,” featuring Omar Courtz, generating praise from renowned artists Sech and Dalex, among others. paopao started 2022 strong with the release of “tenemos que hablar” featuring iZaak, which will be included in her first EP as a solo artist, releasing later this year. In March, paopao released the all-female EP “hembrismo” featuring La Gabi, ARIA VEGA, Cami Da Baby, and Villano Antillano, elevating up-and-coming voices in the Latin urban scene, and proving women are the future of the genre.
ABOUT RICHMUSIC:
Founded in 2007, RichMusic, Inc. has established itself as the top boutique independent Latin record label in the industry. Housing a first-class talent roster, including distinguished Latin GRAMMY® and Billboard Latin Music Award nominees, RichMusic continues to be driven by its inspiring mission to Always Dream.
World-renowned artists including Sech, Billboard Top Latin producer Dímelo Flow, rising star Dalex, Jamaican singer, producer, and songwriter Chris Marshall, up-and-coming Argentinian singer-songwriter Thyago, and Puerto Rican singer-songwriter paopao, are the label’s most celebrated talent. Additionally, RichMusic recently welcomed skilled producers Symon Dice, Animal, Rike Music, and Jhon El Divertido.
Headquartered in Miami, the label resides inside Morplay Academy, a creative branch curating its diverse clients and building unique brands. Morplay Academy also hosts state-of-the-art recording facilities, Morplay Studios, RichMusic’s latest divisions, Morplay Prints, and The Pencil Pushers.
RichMusic continues showing its strengths in bringing out the best in every one of its artists to enrich the world with music. The label has received multiple Billboard Latin Music Award nominations, including Latin Rhythm Albums Label of the Year, Top Latin Albums Label of the Year, and Top Latin Albums Imprint of the Year. RichMusic’s Co-Founder and COO, Josh Mendez, was featured on Billboard’s prestigious Power Players and Latin Power Players lists for the last two consecutive years. The label recently unveiled its new executive team of eminent industry veterans to support RichMusic’s continued growth.
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