ITS MUSIC VIDEO IS THE FIRST RELEASE OF
HIS NEW PRODUCTION COMPANY
ROYALTY FILMS AND MARKS HIS DIRECTORIAL DEBUT
ROYALTY FILMS IS ONE OF SEVERAL ENTREPRENEURIAL ENDEAVORS RECENTLY LAUNCHED BY THE COLOMBIAN SUPERSTAR, WHICH INCLUDE THE “ROYALTY BY MALUMA” FRAGRANCE LINE & “ROYALTY BY MALUMA” FASHION COLLECTION WITH MACY’S
Making his directorial debut, Maluma’s vision was to create an artistic and visually poetic music video showcasing beauty, innovative imagery and figurative expressions through different environments, colors and nature. It was co-directed by Cesar “TES” Pimienta and Rayner Alba “PHRAA”, who have been longtime day-to-day Maluma collaborators for his brand’s art direction, photo and video content. To watch ” Mojando Asientos” official video, click HERE.
Maluma has always had creative input in his music videos and other projects and establishing the company was a longtime dream that progressed naturally throughout the years.
“I am happy to launch my own production house Royalty Films that will create videos for my music and my foundation as well as other projects including those of fellow artists. Royalty Films has been a dream that we wanted to accomplish and now we have the expertise and in-house talent and I am happy to collab with TES and PHRAA who know me so well and believe in my vision,” Maluma expressed, adding “I am very thankful to all of the Directors that have worked with me in the past from whom I have learned so much and have been as inspiration Harold Jimenez from 36 Grados, Jessy Terrero, Mike Ho, Carlos Perez, Nuno Gómez y Fernando Lugo.”
Royalty Films was created by Maluma to help support latino creatives within the music, film, television and commercial fields. The artist’s vision is to continue directing and producing his upcoming music videos, and other top line ventures under Royalty Films, as well as to provide an opportunity to the young creatives who are part of his foundation, El Arte De Los Sueños. Among his goals with Royalty Films, is to produce Latino stories that have not been told and to visually continue to disrupt by working with upcoming talent, who want to creatively come out of their comfort zone.
“Mojando Asientos” was produced by The Rude Boyz and co-written by Maluma, Feid, Andrés Uribe Marín and The Rude Boyz, and will be part of Maluma’s next album to be released later this year. To listen to and/or download “Mojando Asientos”, click HERE.
Maluma has been evolving beyond music and acting, into a multi-faceted entrepreneur under his signature name “Royalty” with a career in films, technology, beauty and fashion.
Today also marks the launch of Maluma’s first fashion collection for men and women exclusively with Macy’s. Royalty by Maluma, designed in partnership with Reunited Clothing, is an exploration of the musician’s lifelong admiration for the artistry, and magic of high fashion plus furthers his mission to bring indelible style to his community through accessible collections. Featuring must-have statement sets, the collection embraces inclusivity and a fluid design concept that allows shoppers to mix-and-match between the women’s and men’s collections; and step into Maluma’s self-expressing world. Available in sizes XS to XXL with prices ranging from $39.50-$179.00, shop Royalty by Maluma now on macys.com, Macy’s mobile app and at select Macy’s nationwide.
Additionally, the entrepreneur released the Royalty by Maluma fragrance line last month, four majestic fragrances for women and men, that are now available at: https://royaltybymaluma.
Maluma recently kicked off his Papi Juancho Maluma World Tour 2022 in Europe with a stunning sold-out concert in Paris, France performing for more than 16,000 euphoric fans at Paris’ Accord Arena, followed by packed concerts at the O2 Arena in London, Montpellier, Albania, Zurich and Geneva. Remaining European, Israel and Dubai tour dates are as follows:
MARCH 24 – DUBAI, UAE
MARCH 28 – LUXEMBOURG
MARCH 29 – FRANKFURT, GERMANY
MARCH 31 – BARCELONA, SPAIN
APRIL 2 – LISBON, PORTUGAL
APRIL 5 – MADRID, SPAIN
APRIL 8 – BUCHAREST, ROMANIA
APRIL 10 – TEL AVIV, ISRAEL
APRIL 11 – TEL AVIV, ISRAEL
Following the European leg of the tour, Maluma will return home to perform at an historic one-night-only concert at Medellin’s Estadio Atanasio Girardot soccer stadium on April 30, 2022. To buy tickets, click HERE.
Maluma is one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.
The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 25 million Facebook fans, 8 million Twitter followers, and a whopping 61.1 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to surpass 50 million followers. His official YouTube/VEVO channel has more than 28.1 million subscribers, having earned him a YouTube Diamond Play Button Award.
With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out Madison Square Garden (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000.
In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion’s Newest Muse” by Vogue. In addition, he was one of GQ’s “Men of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Olivier Rousteing (Balmain), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and more. In 2019, he attended the Met Gala for the first time, being one of the first Latin urban artists of this generation to be invited by Anna Wintour. Maluma has also released top campaigns and commercials as the face of global brands such as Moet Hennessy, Michelob and Adidas.
Since joining Sony Music Latin in 2015, Maluma has released five albums Pretty Boy Dirty Boy (2015), F.A.M.E. (2018), 11:11 (2019), Papi Juancho (2020) and 7DJ (2021). Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart and only the sixth act to ever achieve the feat he has now repeated three times. To date Maluma has had twenty-one #1 singles on Billboard’s Latin Airplay chart.
To connect with Maluma, visit:
https://www.instagram.com/
https://www.facebook.com/
https://twitter.com/maluma
https://www.youtube.com/user/
https://www.tiktok.com/@
Snapchat: malumaworld
https://maluma.online/
“Mojando Asientos” links:
All DSPs: https://Maluma.lnk.to/
Apple Music: https://Maluma.lnk.to/
Spotify: https://Maluma.lnk.
Amazon: https://Maluma.lnk.to/
YouTube: https://Maluma.lnk.
iTunes: https://Maluma.lnk.to/
Deezer: https://Maluma.lnk.to/
TikTok: https://Maluma.lnk.to/
Pandora: https://Maluma.lnk.
