Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
TICKETS ON SALE FRIDAY, APRIL 29 AT 12PM LOCAL TIME AT KAROLGMUSIC.COM
Denver 10/09
The entire world has witnessed the impact of Karol G and her unique way of bringing her avant-garde style to the evolution and growth of Latin music around the globe. After captivating hundreds of thousands of fans with two successful shows at Coachella Valley Music and Arts Festival, the multi-platinum global artist announced today her new “$trip Love Tour”. The tour, produced by AEG Presents will visit 30 cities in North America. Starting at Allstate Arena in Chicago, Illinois, on September 6 of this year, will make stops in New York, Toronto, Miami, Los Angeles, Houston, Las Vegas and more before wrapping in Vancouver, BC on October 29. The artist presale will begin tomorrow, April 26 at 12:00p.m. local time through www.karolgmusic.com with code: AMOR. Tickets go on sale to the general public on Friday, April 29th at 12:00p.m. local time.
After breaking multiple sales records with her previous “Bichota Tour”, Karol G promises to make her new “$trip Love Tour” some of the most impressive shows in her career where she will bring to life all the greatest hits of her music repertoire. In the past two weekends alone, the artist has appeared on stage twice at the acclaimed Coachella Festival, adding another important milestone to her career. The singer-songwriter not only represented Latin America on a world-class stage, but also captivated the massive audience, delivering all her musical power and reaching an unbreakable euphoric energy that was accompanied by great a production, light show, pyrotechnics, and special guests.
During her performance at the festival yesterday, the artist impressed everyone onsite with Becky G as her special guest, with whom she sang her successful collaboration, “MAMIII.“ Similarly, to add to her performance’s unique medley of Latin music’s greatest hits, J Balvin joined her on stage as a surprise to perform his hit “Mi Gente.“ As if that weren’t enough, Karol G blew attendees away when she presented her new single “Provenza” live for the first time.
Only a couple of days after its premiere, “Provenza” conquered digital platforms, getting placements on the most prestigious playlists, and reaching the #1 spot on YouTube’s “Global Trending” chart with its music video, which quickly garnered more than 13 million views. Additionally, the song debuted on Spotify’s Global Top 50 chart, marking Karol G’s highest debut and the fourth highest debut for a Latin female artist in a solo song. Meanwhile, the song also debuted at #25 on Apple Music’s global “Top Songs” chart.
Click on the image below to watch the music video for “Provenza”
“Provenza” available now on all digital music platforms