Forever 21, leading fashion retailer, and Rolling Loud, the world’s biggest rap festival brand, today announced its next installment of Forever 21 x Rolling Loud. The fashion brand will continue its multi-city partnership with the music festival as an official partner of Rolling Loud Miami, presenting an on-site activation, a limited-edition fashion collection and an in-store launch event.
“We are excited to launch our second collection with Rolling Loud and Bunny’s Bae Bar because we have this collective opportunity to engage with our customers in one of their most amazing life moments – activating on festival grounds with fashion and beauty that allows them to self-express,” said Winnie Park, CEO, Forever 21.
Bunny’s Bae Bar founder and social media star Bunny Zingler will again team up with Forever 21 to welcome Rolling Loud guests to a beauty and fashion oasis on festival grounds. The Forever 21 x Bunny’s Bae Bar on-site festival activation is a one-stop-glam-shop with everything fans at Rolling Loud need to refresh and elevate their festival looks, including shoppable Forever 21 x Rolling Loud Miami merchandise, hair extensions, accessories, biodegradable glitter makeovers, beauty touch ups, as well as Insta-worthy photo opportunities and unique giveaways.
“I’m so excited to bring our second Forever 21 x Rolling Loud collection home to Miami. As Rolling Loud’s original and flagship festival, I know how our Miami fans turn out their looks, so we wanted to pay homage to the city – keeping it bright and fun, while still being able to keep cool in the heat! I hope this collection will continue to inspire others to be bold, have fun and express themselves through fashion.” – Bunny Zingler, Founder & Creator of Bunny’s Bae Bar.
The limited-edition Forever 21 x Rolling Loud Miami collection, co-designed by Rolling Loud, embraces the sizzling summer heat with lightweight and trendy styles, inspired by Miami, with beachy graphics and vibrant colors, all adorned with the Rolling Loud logo. The collection features eleven styles, including a sexy pink bikini, stylish tube and tank tops, a breezy button-down with matching shorts, a racing-themed one-piece and a camouflage-inspired skirt, and the best-selling varsity jacket featured in the Forever 21 x Rolling Loud California collection. Sizes range from XS-L, at a price range between $24.99-$79.99.
The exclusive collection will be sold in select Forever 21 Miami stores, on Forever21.com, the Forever 21 mobile app and on-site at the Rolling Loud Miami festival on July 21-23.
About Forever 21
Forever 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 572 locations globally and online. For more information Forever21.com. For more information or to find a store location, please visit: www.forever21.com. Follow @forever21 on Instagram, Facebook and Twitter.
About Rolling Loud
Founded by 6-time Billboard Hip-Hop Power Players Matt Zingler & Tariq Cherif as a one-day Miami show, Rolling Loud has grown into a global festival phenomenon, putting on shows on both coasts and in multiple countries. Rolling Loud is the premier festival brand in hip-hop, known for its expert curation of wide-ranging lineups that reflect the state of the genre.
In 2023, Rolling Loud expanded its empire even further, hosting a series of star-studded festivals in all corners of the globe. The festival kicked off its biggest year yet by returning to Los Angeles for Rolling Loud California. Just weeks later, Rolling Loud debuted Rolling Loud Thailand, its first-ever Asian festival. Rolling Loud continues its world tour this summer with three European shows including Rolling Loud Portugal, and the inaugural editions of Rolling Loud Rotterdam and Rolling Loud Germany.
Rolling Loud season culminates with its flagship festival, Rolling Loud Miami 2023, which returns for its eighth edition on July 21-23, featuring headliners Travis Scott, A$AP Rocky, and Playboi Carti, and a wide-ranging lineup including Latin stars Anuel AA & El Alfa, hardcore punk band Turnstile, and rising dance-pop star PinkPantheress.
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