Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
Miami, FL (Thursday, February 15, 2024): Darell, the powerhouse behind one of the biggest hit singles of 2023, “Lollipop,” has teamed up with global stars Maluma and Ozuna for the release of the electrifying remix set to become another chart topper for the hitmaker, the anticipated “Lollipop Remix.” Following the monumental success of “Lollipop,” which skyrocketed to the top of the charts worldwide, Darell’s collaboration with Maluma and Ozuna elevates the hit single to new heights. Infused with tropical rhythms and a blend of bachata-reggaeton beats, the “Lollipop Remix” delivers another infectious banger for the artist. Click HERE to listen.
The remix kicks off with Ozuna’s signature melodic flow, seamlessly transitioning to Darell’s commanding baritone, and culminating with Maluma’s sensual delivery. Produced by long-time collaborator and renowned producer, Geniuz, the remix ramps up the energy of the already hit single, ensuring another knockout for Darell.
“Lollipop” emerged as the breakout hit from Darell’s latest album, “Everybody go to the Discotek,” amassing over 52 million organic streams and earning GOLD certification in Spain. The single dominated the Billboard® Charts, claiming top positions across various charts, including Latin Rhythm Airplay, Hot Latin Songs and the coveted Global Chart. A monumental achievement that marked the first time Darell entered the charts with a solo track.
On streaming platforms, “Lollipop” continued its reign, garnering over 11 million TikTok videos and achieving impressive chart success on Spotify, reaching the TOP 16 on the Global Chart and peaking at #33 in the Viral 50 Global Chart. The track also secured top spots on playlists like Baila Reggaeton and Viva Latino.
The music video soared to #2 in trending on YouTube, while the single claimed the #1 position on the Global Latin Chart on Shazam. Across Apple Music, “Lollipop” made waves in Spain, Chile, Argentina, Colombia, U.S.A., Puerto Rico and various countries across the globe.
With the release of the “Lollipop Remix,” Darell solidifies his status as a global hitmaker.
Click HERE to listen to the album, “Everybody go to the Discotek”
Follow Darell:
About Darell: With a career spanning over a decade, Darell has firmly established himself as one of the most revered and prolific artists in the music industry. His journey began with a solo debut in 2013, and since then, he has consistently released a series of chart-topping hits that have captivated audiences worldwide. Darell’s influence extends far and wide, as he has successfully collaborated with renowned artists, including Bad Bunny, Ozuna, Nicky Jam, Anuel AA, Ñengo Flow, Nío García, Casper Mágico, Tempo, Miky Woods, Juanka, Kiko El Crazy, Brytiago, and Rauw Alejandro, among others. One of his groundbreaking accomplishments was co-creating the global hit “Te Boté” alongside Nio Garcia and Casper Mágico, followed by a remix featuring Bad Bunny, Ozuna, and Nicky Jam. This monumental track held the #1 position on Billboard’s Hot Latin Song chart for an impressive 26 weeks, cementing Darell’s status as a true hitmaker. In 2020, Darell released his first studio album, titled “LVV: The Real Rondon” (La Verdadera Vuelta 2), which showcased his remarkable talent and prowess in trap music. His exceptional artistry has earned him three Billboard Latin Music Awards, solidifying his position as a musical force to be reckoned with. The summer of 2023 witnessed the highly-anticipated release of his album “Everybody go to the Discotek.” This album features collaborations with global stars such as Nicky Jam, Wisin, Ozuna, Sech, Myke Towers, Omar Montes, and rising talents like Omar Courtz, Luar La L, and Jory Boy. Darell also collaborates with top producers Lil Geniuz and Maffio, creating a compelling musical blend. From this album, the hit single “Lollipop” has emerged as a global sensation, breaking into the TOP 16 on global charts and making a significant impact on the charts in various digital platforms. Notably, “Lollipop” has achieved Gold certification in Spain, underlining Darell’s continued success on an international scale. Darell’s enduring presence in the world of Latin music is a testament to his status as a hitmaker and a driving force in the urban genre worldwide.