Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
Following the success of “Una Noche”, the Colombian artist NATYASH forms a dream team with the Argentine artist Sara Hebe in an international collaboration that will get people talking. In April 2022, Sara released her anticipated album Sucia Estrella, focused on electronic music, rkt and reggaeton, and recently wrapped up her €uro Tour through Europe.
“Mentiroso” (Spanish for liar) is the title of this collaboration in which the artists present a theme of female empowerment that fuses styles: cumbia, hip hop and reggaeton.
“Mentiroso” is one of the top projects for this 2022, and this is evident with the production rollout of the official music video, which was shot between Las Vegas (United States) and Comuna 13 (Medellín, Antioquia, Colombia), with the collaboration of the Argentine artist, who traveled to Colombia exclusively to film.
With regard to the lyrics, the artists say that it’s an ideal song to dedicate to those relationships in which trust has already been completely lost, and that it functions as a bonding agent between two friends that decide to support each other in an act of sisterhood. On this occasion, the producer Sebastián Barreto wanted to combine Argentine cumbia with urban sounds and at the same time an interlude of Colombian rhythms such as guacharaca, the caja, and the accordion. Meanwhile, both artists relate to the song because of its irreverence and theatrical gait with hints of sad twerking.
MORE ABOUT NATYASH
NATYASH began her artistic life within the fashion industry and before long she started to learn the music business from her husband DJ Ashba, renowned former rock guitarist for the band Guns N’ Roses.
The artist is known as one of the promising new artists in urban music in Latin America, where she has established herself on the major music charts with a captivating, impressive and distinct proposal. This beautiful Colombian launched her career as a performer last year after spending a lot of time exploring her passion for the arts and constructing a fresh musical identity.
Singles such as “SIN COMPROMISO” and “REPEAT” have become favorites for urban music lovers. With open arms, countries such as Chile, Ecuador and Colombia have received a fresh, daring, and intriguing proposal with which NATYASH undoubtedly is emerging as one of the new figures in music, allowing her to land on the greatest stages in the world, where she has shared her music with prominent urban artists.
Her recent single “REPEAT” currently ranks among the most streamed songs and is already an anthem in multiple cities in Colombia, which confirms that NATYASH has arrived to position herself as the next female urban sensation. On the other hand, she is releasing her new single “Malosa,” which is one of her biggest projects of 2022.
Después del éxito de “Una Noche”, la artista colombiana NATYASH forma un equipo de lujo con la artista argentina Sara Hebe en un featuring internacional que dará que hablar. En abril de 2022 Sara estrenó su esperado álbum Sucia Estrella, enfocado en música electrónica, rkt y reggaetón, y recientemente culminó su €uro Tour por el viejo continente.
“Mentiroso” es el título que recibe la colaboración, donde las artistas nos presentan una temática de empoderamiento femenino que fusiona los estilos: la cumbia, hip hop y reggaetón.
Para este 2022, “Mentiroso” es una de las apuestas más grandes y esto se demuestra con el despliegue de producción del video oficial el cual fue rodado entre Las Vegas (Estados Unidos) y la Comuna 13 (Medellín, Antioquia), con la colaboración de la artista argentina, quien viajó en exclusiva a Colombia para grabar.
En cuanto a la letra, las artistas dicen que es una canción ideal para dedicar a aquellas relaciones en las que ya se ha perdido la confianza por completo, y que funciona como puente de unión entre dos amigas que deciden apoyarse en un acto de sororidad. En esta oportunidad, el productor Sebastián Barreto quiso combinar la cumbia argentina con sonidos urbanos y a su vez un intermedio de ritmos colombianos como la guacharaca, la caja y el acordeón. Por su parte, la canción identifica a ambas artistas por su irreverencia y a la vez pisada escénica con toques de sad twerking.
“Mentiroso”, ya disponible en todas las plataformas digitales y YouTube.
MÁS SOBRE NATYASH
NATYASH comenzó su vida artística dentro de la industria de la moda y poco después empezó a conocer el negocio de la música de la mano de su amor DJ Ashba, reconocido ex-guitarrista de rock de la banda Guns N´Roses.
La artista es conocida como una de las nuevas promesas de la música urbana en Latinoamérica, donde ha venido consolidándose en los principales listados musicales con una propuesta arrolladora, impactante y diferente. Esta bella colombiana se lanzó al mundo de los escenarios el año anterior después de mucho tiempo explorando su pasión por las artes y construyendo una identidad musical novedosa.