Arlene Martinez (aka La Colora) is one of the leading influencers in the Latin music space. Her insightful understanding of Latin urban music industry, consumer taste and the evolution of the genre have made her a respected voice in that music field. Not surprisingly, she is on first name basis and holds social media conversations with the leading figures of reggaeton. During her stay in Los Angeles, she witnessed the evolution of the genre and covered Calibash from its inception to the last edition, now the leading urban music concert in that city. Living in Los Angeles allowed her to expand into other entertainment fields but music has always been her passion.
Now residing in Colorado, her voice continues to be a bicoastal force with national presence. Being a mother of millennial children and a military spouse, she is uniquely experienced and has had relationships with various brands and companies.
Breakout Latin music sensation, Alejo, joins forces with global superstars, CNCO, on the release of the anticipated new single “Estrella.” Recently, Alejo and CNCO caused a social media frenzy when they teased the collaboration from the recording studio. The new single is available on all streaming platforms. Click HEREto listen to the track.
The new single was produced by renowned producer, Fux Beat. Co-written by Alejo and CNCO, they sing about the connection between two young people and the mutual attraction they share. “Estrella” is a track characterized by a fusion between urban pop and an electronic beat followed by the melody that conveys great youthful energy. The result is a song that invites fans to immerse themselves in a world created by the original sound of this unique production.
The release of the single, “Estrella,” is in tandem with the premiere of the official video shot at Toejam Backlot Studios in Miami, FL under the direction of Alejo LP for JUNGL Films. The audiovisual piece starring Alejo and CNCO captures a boys night out, alternating with shots of a beautiful model who plays the “Star” of the song. Click HEREto watch the video.
Considered a global phenomenon, Alejo has been strengthening his musical career with a unique sound and style. The voice of songs such as “Pantysito,” “Un Viaje,” “Se Enamoró de un Reggaetonero” and “La Pelikula” has collaborated with numerous important artists in the urban genre, including Karol G, Feid, Wisin, Jay Wheeler and Nio García, among other greats.
The rising artist continues to reach new milestones. This year he received his first nomination for Premios Juventud 2022 in the category, “The New Generation-Male,” and appeared for the first time at the awards show to perform the worldwide hit “Pantysito” alongside Feid and Robi. The digital platform Tidal® included him as part of their “Best of ’22 So Far” roundup. The prestigious Billboard® Magazine named him as an artist to discover: On the Radar Latin
Alejo is currently on his “Full Discoteka Tour” which kicked off in Colombia with stops in various cities in Puerto Rico, Spain, Ecuador and the United States.
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About Alejo: ALEJO is a young Puerto Rican artist who has positioned himself as the future of the urban genre thanks to “Pantysito” with Feid and Robi, a song that was already a viral hit on TikTok before its release and which broke records after it dropped. “Pantysito” surpassed one million streams on platforms on the first day of its release. It debuted at #7 on the GLOBAL chart and was positioned in the TOP 50 of Spotify® in more than 20 countries. In turn, it managed to position itself in the TOP 25 of Apple Music in over 20 countries. On YouTube, it ranked #1 in trends in Puerto Rico and Colombia, #5 globally, and ranked in the TOP 10 trends in 12 countries. After the worldwide success of “Pantysito,” ALEJO released the single “Un Viaje” alongside Karol G, Jotaerre and Moffa, once again repeating the feat of having a viral success before the official release of the single. In 2021 he released “Lo Enrola” feat Juan Fran, “Amor de 3,”“Se Dejó,”“Efectos Secundarios,”“MIBB” and “El Malo” which have become fan favorites. At the end of the year he released his debut EP “32 de diciembre.” The artist is signed with independent label JUNGL of renowned producer and music industry veteran, Jaime Cosculluela. With his unique and contagious flow, ALEJO continues to make giant strides in his international career.
About CNCO: Supported by ardent and avid audiences of millions around the world, CNCO have not only staked a claim at the forefront of Latin music, but global culture as well. The multiplatinum Latin GRAMMY®️-nominated quartet—Richard Camacho, Erick Brian Colón, Christopher Vélez, and Zabdiel De Jesús—continue a meteoric rise of downright astounding proportions. Their legacy already includes 7 billion video views, 5 billion streams, and millions of tickets sold across multiple continents to date. In addition, they’ve scored nine Latin American Music Awards, six Premios Juventud (Youth Awards), four Billboard Latin Music Awards, three Premio Lo Nuestro, three Premios Tu Mundo (Your World Awards), two iHeartRadio Music Awards, three Teen Choice Awards, a Kids Choice Award, and a MTV VMA. They’ve notably performed on Good Morning America, in Times Square on New Year’s Eve 2019, and at The Teen Choice Awards, while People, Rolling Stone, VEVO LIFT, and MTV Push championed them early on. After elevating Latin music, they elevate themselves both personally and creatively in 2021 on their fourth full-length album for Sony Music Latin. This time around, they dive into urban, reggaeton, and pop styles spiked with confidence, charisma, and a newfound scorching touch of sensuality introduced on the last Album “XOXO,” and propelled further with the focus track, “MIAMI,” with Colombian Artist Beéle.”