The Chrysler brand launched a new digital and online “Street Smarts” campaign this week, which puts a competitive focus on the features and benefits of the all-new 2017 Chrysler Pacifica. The campaign, a digital and online extension of the brand’s “Dad Brand” campaign starring Jim Gaffigan, leverages the class-leading features of the Chrysler Pacifica against its key competitors. The seven “Street Smarts” videos can be viewed here. The videos will also be posted across the brand’s social channels, including Facebook, Twitter and Instagram.
“Our new ‘Street Smarts’ web series is a natural extension of our ‘Dad Brand” marketing campaign, and patently demonstrates how the all-new 2017 Chrysler Pacifica outsmarts the competition with its unprecedented total of 115 innovations and class-exclusive features,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. “With an unsurpassed level of attention to detail, quality and family functionality, the all-new 2017 Chrysler Pacifica is a vehicle that provides owners with endless possibilities for days spent on the go, while secretly enjoying the envy of your neighbors as it holds court in your driveway.”
The Chrysler brand campaign was created in partnership with SapientNitro.
The all-new 2017 Chrysler Pacifica, available in dealerships now, has amassed multiple automotive awards since its arrival, including “Award for Design Excellence – Production Truck” (Eyes On Design), “10 Best Interiors List for 2016 (WardsAuto World), “Best Family Fun Finder” (Detroit News Readers’ Choice Awards), “Family Car of Texas, Minivan of Texas and Best New Interior” (Texas Auto Writers Association’ Texas Auto Roundup), “Overall Best Family Car and Best Value Family Car” (Greater Atlanta Automotive Media Association), and “Winner, Affordable Panoramic category, Topless in Miami” (Southern Automotive Media Association).
About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1925.
Whether it is the family-room-on-wheels functionality of the all-new Chrysler Pacifica minivan, the groundbreaking, bold design of the Chrysler 300, or the simple elegance and extraordinary driving experience of the Chrysler 200, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the innovative center console with pass through storage and sliding cup holders in the Chrysler 200, the industry-exclusive Stow ‘n Go seating and storage system on the Chrysler Pacifica and the fuel-saving Fuel Saver Technology in the Chrysler 300.
The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.